A | (ECNS) -- Chinese modern tea brands such as Mixue Ice Cream & Tea and CHAGEE are rapidly expanding overseas and gaining popularity among young consumers around the world. From Southeast and Central Asia to the Americas, long queues outside Chinese tea shops are becoming an increasingly common sight. Mixue Ice Cream & Tea now operates more than 4,500 stores across 16 countries. The brand recently opened its first store in São Paulo, Brazil, after entering the U.S. and Mexican markets. In Kyrgyzstan, its affordable ice cream and fresh lemonade have proved particularly popular, with local customers accounting for 95% of sales. Localization has been key to Mixue’s overseas growth. In Cambodia, for example, the company uses locally sourced dragon fruit and passion fruit to cater to local tastes while developing regional supply chains. Meanwhile, CHAGEE has opened more than 370 stores overseas, including over 220 in Malaysia. The brand incorporates elements of traditional Chinese culture into its modern packaging and store designs, drawing inspiration from traditional embroidery and Chinese opera. Combined with prominent locations in major shopping malls, this distinctive cultural identity has helped Chinese milk tea become an increasingly fashionable choice among young consumers overseas. (By Intern Lin Qiaochu, Zhang Dongfang) 
。 海口8月22日电 (记者 王子谦)海口市第二批岛内居民日用消费品免税店22日开业迎客，日用消费品“零关税”政策加速惠及本地居民。 今日开业的海口市中免日月日用消费品免税店由中免集团旗下海免(海口)免税店有限公司运营，经营品类涵盖母婴用品、休闲食品、家居日化等民生刚需商品，所有零关税商品全程接受海关监管、正品可溯源。8月22日，海口市中免日月日用消费品免税店开业迎客。 记者 骆云飞 摄 海南自贸港日用消费品“零关税”政策规定，对海南岛内居民在指定经营场所购买的进境商品，在免税额度和商品清单范围内免征进口关税、进口环节以及国内环节增值税和消费税。岛内居民包括持有海南省身份证、海南省居住证或海南省社保卡的中国公民，在海南省工作生活并持有居留证件的境外人员。免税额度为每人每年1万元人民币，不限购买次数。 消费者在门店购物流程便捷高效，海口市民只需携带本人有效身份证件，到店完成人证核验，选购商品后现场提货、即买即用，无需等待离岛。8月22日，顾客在海口市中免日月日用消费品免税店选购商品。 记者 骆云飞 摄 中免日月日用消费品免税店开业后，海口市共有4家日用消费品免税店在营，分别位于市内不同商圈。 “在家门口就能方便买到全球好物，既优惠还有正品保障。
B | ”附近居民陈琳说，日用消费品免税店在海口越开越多，不仅增强了城市的国际气息，也让市民享受到了海南自贸港开放红利。8月22日，顾客在海口市中免日月日用消费品免税店选购商品。 记者 骆云飞 摄 海口市商务局相关负责人表示，第二批岛内居民日用消费品免税店开业，是海口市优化商业布局、释放消费潜力、惠及民生的重要实践。下一步，将持续优化免税消费服务，丰富商品品类、加大优惠力度，助力打造便民惠民的国际旅游消费中心城市。 8月以来，除海口市外，海南三亚、儋州、文昌等市县的岛内居民日用消费品免税店也陆续开业，其中多个市县系首次开设此类门店。
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